Promotional Products: Top Trends Your Business Needs
Are you trying to get your business noticed? If so, you should check out the top trending promotional products. You can make a big impact with creative promotional products that will wow your next client. It’s all about utility. Can people use your products? With a great design and high-quality materials, your client’s go-to tool could have your company’s name on it.
What are Promotional Products?
Promotional products are personalized swag a business offers that personify and promote the brand. Usually given for free to clients or employees, promotional products are a great way to promote your business and boost your brand awareness.
Essential promotional products include:
- Stickers
- Water Bottles
- Cups
- Shirts
- Hats
- Bags
Why Your Business Needs Promotional Products
When your team uses company-branded water bottles or a client wears their favorite T-shirt with your logo, they promote your brand. By investing in promotional products, you’re investing in successful marketing.
Customers are more likely to do business with you if they have a product with your company’s name on it. Promotional products are all about catching someone’s attention and being memorable.
Other benefits include:
- Low Cost. Some of the best promotional products are also the cheapest. Your marketing can go far even with simple products like pens or stickers. You can also save money by ordering in bulk.
- Effective Marketing. A whopping 85% of people remember the name of a company that has given them a promotional product. Promotional products work for you and yield results fast!
- People Love Them. Nothing boosts morale like free stuff! People love receiving promotional products. Show your team appreciation and encourage clients to keep coming back with cool swag they’ll be proud to wear.
- Customizable. The sky’s the limit when it comes to swag creation. It should represent your brand’s style and values, but don’t be afraid to get creative. The most memorable swag is long-lasting and unique.
- Longevity. Promotional products aren’t like ads that only run for a few weeks while you pay for them. They’ll stick around for as long as their utility allows. Create high-quality, useful products that your customers will appreciate.
- Customer Loyalty. When growing your brand, it’s crucial to have return customers. Offering high-quality, free promotional products increases positive sentiments surrounding your brand and keeps your clients returning.
Promotional Products Your Business Needs
Look to upcoming trends to determine where to invest your marketing budget. These are the most popular promotional products right now.
Classic
Best Drinkware
Apparel
Top Tech
Useful Products
Fun Stuff
Selecting Promotional Products for Your Business
With so many options for cool swag, it can be tough to know where to start. It’s important to evaluate your marketing goals, determine your desired results, and what resources you have to get there. Your promotional products are your business card, so you want to get them right.
How to choose products:
- Set a Budget. Think about your marketing goals when budgeting. Should you invest in quality or quantity? Can your budget allow for several small products or a few more expensive items? The results you want to see will inform how much you should spend.
- Know Your Audience. What products are useful for the age range of your target audience? Different products will have varying success depending on your audience. Younger audiences might appreciate apparel or tech, while older audiences might value stationary or mugs.
- Prepare for Important Dates. You can use promotional products year-round or strategically for specific events. Trade shows, job fairs, or milestone celebrations are great opportunities to showcase your swag. Plan for important dates so you can go with some great-looking products.
- Select Quality, Lasting Products. Invest in high-quality materials and products, and it will pay off. You don’t want a product with your company’s name breaking after the first use. Create a great product that’s meant to last.
- Make an Impact. When it comes to designs, think outside the box! Your promotional products should grab attention and be memorable. Make your swag interesting and attractive, so all eyes are on your brand. The more use your products get the more impressions for your business.
- Align with Your Brand. Promotional products are a reflection of your brand. The design should capture your company’s values and style, whether it’s on a T-shirt, pen, or tote bag.
Promote in Style
Take your marketing game to the next level with some stellar promotional products to get people talking. You can achieve your marketing goals and elevate your brand with carefully curated products and clear goals.
Lettering Express provides businesses with the products they need to get noticed and be remembered. Contact us today to curate the best swag to make your business stand out.