{"id":2259,"date":"2024-01-18T09:30:00","date_gmt":"2024-01-18T15:30:00","guid":{"rendered":"https:\/\/letteringexpress.com\/?p=2259"},"modified":"2024-01-21T07:18:14","modified_gmt":"2024-01-21T13:18:14","slug":"merchandise-branding-101-how-to-tell-your-story-through-custom-prints","status":"publish","type":"post","link":"https:\/\/letteringexpress.com\/blog\/merchandise-branding-101-how-to-tell-your-story-through-custom-prints\/","title":{"rendered":"Merchandise Branding 101: How to Tell Your Story Through Custom Prints"},"content":{"rendered":"\n
Ever been on the receiving end of a T-shirt cannon? You suddenly focus all your energy and adrenaline on fulfilling your wide-receiver dreams and catching a free T-shirt in your own hands. There\u2019s something magical about free stuff. It\u2019s why merchandise branding has remained a pillar of marketing strategies: it works. <\/p>\n\n\n\n
When you\u2019re designing merch for your business, you don\u2019t just throw colors and fonts together and hope it\u2019s effective. It has to be cohesive with your brand image and illustrate your brand\u2019s narrative. But how do you convey your brand\u2019s story through merch? That\u2019s where a dynamic combo of high-quality graphic design and expert storytelling<\/a> comes in. <\/p>\n\n\n\n Merch is an easy way to connect with your audience. It lets the public feel like they\u2019re part of your brand community. You can turn any product or apparel<\/a> into merch by putting your logo on it. From T-shirts, hats, and hoodies to tote bags, water bottles, and portable chargers, merch incentivizes your audience to connect with your brand.<\/p>\n\n\n\n Using custom prints in your merch helps customers identify with and recognize your brand. There may be other businesses comparable to yours that sell similar products. You can use varying fonts, colors, and graphics to create unique prints that set your merch apart. <\/p>\n\n\n\n Your business\u2019s merch determines how the world perceives your brand. If you can create merch your audience responds to positively, they\u2019ll associate that sentiment with your brand. <\/p>\n\n\n\n Plus, merch turns your clients, customers, and team members into walking billboards for your business. It\u2019s your job (or your marketing team\u2019s job) to promote your brand identity and stand out from competitors. Top-tier merch sets your business apart. <\/p>\n\n\n\n A brand story is a cohesive narrative that encapsulates your company\u2019s mission, purpose, and values and builds a connection between your brand and your target audience. It informs your audience why you exist. Customers who can find a personal, memorable connection with your brand are more likely to remain loyal. Your story must be true to your business origins and authentic to your values. <\/p>\n\n\n\n Your brand story should have a clear voice and tone. It answers questions your audience is asking. Who are you? What does your brand seek to accomplish? Why does your brand exist? If your brand story is strong, it will elicit an emotional response from your audience. <\/p>\n\n\n\nUnderstanding Merchandise Branding<\/h2>\n\n\n\n
Crafting Your Brand\u2019s Story<\/h2>\n\n\n\n