{"id":1040,"date":"2022-11-01T13:33:00","date_gmt":"2022-11-01T19:33:00","guid":{"rendered":"https:\/\/letteringexpress.com\/?p=1040"},"modified":"2023-03-08T13:38:47","modified_gmt":"2023-03-08T19:38:47","slug":"what-should-be-in-a-swag-kit","status":"publish","type":"post","link":"https:\/\/letteringexpress.com\/blog\/what-should-be-in-a-swag-kit\/","title":{"rendered":"What Should Be in a Swag Kit?"},"content":{"rendered":"\n<p>Everyone has a junk drawer, and it&#8217;s probably full of random pens you got for free a decade ago. People love free stuff, but it&#8217;s left to collect dust if it&#8217;s useless. If you want to keep your swag kit out of the junk drawer, you need it to be eye-catching, practical, and unique.\u00a0<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_167c81-32, .wp-block-kadence-advancedheading.kt-adv-heading_167c81-32[data-kb-block=\"kb-adv-heading_167c81-32\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_167c81-32 mark, .wp-block-kadence-advancedheading.kt-adv-heading_167c81-32[data-kb-block=\"kb-adv-heading_167c81-32\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_167c81-32 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_167c81-32\">What is the Purpose of Swag?<\/h2>\n\n\n\n<p>A swag kit is a collection of promotional products that represent your brand. Companies give them to employees, clients, and potential customers to increase brand exposure, improve recognizability, and build a sense of community around the company.<\/p>\n\n\n\n<p>Building a strong kit is all about leaving a lasting impression. Are your products attractive and attention-grabbing? Is your apparel something people actually want to wear?<\/p>\n\n\n\n<p>Your swag should be high-quality and cohesive. You don\u2019t want a sweatshirt with your company\u2019s logo on it that\u2019s itchy and uncomfortable. Invest in quality that your employees and clients will wear with pride.<\/p>\n\n\n\n<p>Swag kits come in handy in various situations. Give them as welcome gifts for new employees. Send them to clients just to say you appreciate them. Distribute them at trade shows or career fairs. The coolest swag will always catch the most eyes.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_be6618-bf, .wp-block-kadence-advancedheading.kt-adv-heading_be6618-bf[data-kb-block=\"kb-adv-heading_be6618-bf\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_be6618-bf mark, .wp-block-kadence-advancedheading.kt-adv-heading_be6618-bf[data-kb-block=\"kb-adv-heading_be6618-bf\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_be6618-bf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_be6618-bf\">What Should Be in a Swag Kit?<\/h2>\n\n\n\n<p>Your swag kit should capture your company\u2019s culture. Are you casual, laid-back, and fun-loving? Are you professional, elegant, and chic? Build a swag kit with products that illustrate your company\u2019s vibe and represent your industry.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a512d8-17, .wp-block-kadence-advancedheading.kt-adv-heading_a512d8-17[data-kb-block=\"kb-adv-heading_a512d8-17\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a512d8-17 mark, .wp-block-kadence-advancedheading.kt-adv-heading_a512d8-17[data-kb-block=\"kb-adv-heading_a512d8-17\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_a512d8-17 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading_a512d8-17\">The Essentials<\/h3>\n\n\n\n<p>This category is the basic swag everyone should have. Consider starting with one thing in each category and let your creativity run wild.<\/p>\n\n\n\n<ul>\n<li>Drinkware: water bottles, cups, coffee mugs, or thermoses<\/li>\n\n\n\n<li>Bags: tote bags or backpacks<\/li>\n\n\n\n<li>Apparel: hoodies, T-shirts, jackets, sweatpants, hats, or socks<\/li>\n\n\n\n<li>Pens, pencils, or styluses\u00a0<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6d0e59-01, .wp-block-kadence-advancedheading.kt-adv-heading_6d0e59-01[data-kb-block=\"kb-adv-heading_6d0e59-01\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6d0e59-01 mark, .wp-block-kadence-advancedheading.kt-adv-heading_6d0e59-01[data-kb-block=\"kb-adv-heading_6d0e59-01\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_6d0e59-01 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading_6d0e59-01\">The Hybrid Office<\/h3>\n\n\n\n<p>The office isn\u2019t quite what it used to be. People who work remotely deserve some swag perfect for their at-home setup. Consider:<\/p>\n\n\n\n<ul>\n<li>USB drives\/cords<\/li>\n\n\n\n<li>Chargers<\/li>\n\n\n\n<li>Notebooks<\/li>\n\n\n\n<li>Lunchboxes<\/li>\n\n\n\n<li>Computer cases<\/li>\n\n\n\n<li>Mousepads<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e21380-76, .wp-block-kadence-advancedheading.kt-adv-heading_e21380-76[data-kb-block=\"kb-adv-heading_e21380-76\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e21380-76 mark, .wp-block-kadence-advancedheading.kt-adv-heading_e21380-76[data-kb-block=\"kb-adv-heading_e21380-76\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_e21380-76 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading_e21380-76\">For All the Techies\u00a0<\/h3>\n\n\n\n<p>Your creative juices flow faster than lightspeed, and so should your tech. Keep your swag boxes up-to-date with the latest tech accessories, like:<\/p>\n\n\n\n<ul>\n<li>Earbuds<\/li>\n\n\n\n<li>Bluetooth speakers<\/li>\n\n\n\n<li>Cell phone accessories<\/li>\n\n\n\n<li>Wireless chargers<\/li>\n\n\n\n<li>Laptop stickers<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fcf67e-87, .wp-block-kadence-advancedheading.kt-adv-heading_fcf67e-87[data-kb-block=\"kb-adv-heading_fcf67e-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fcf67e-87 mark, .wp-block-kadence-advancedheading.kt-adv-heading_fcf67e-87[data-kb-block=\"kb-adv-heading_fcf67e-87\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_fcf67e-87 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading_fcf67e-87\">Travel in Style<\/h3>\n\n\n\n<p>The life of a digital nomad seems like a pretty sweet gig (Can you tell we\u2019re jealous?). While they\u2019re jet-setting around the world, send a care package with company-branded swag perfect for their next adventure. Think things like:<\/p>\n\n\n\n<ul>\n<li>Backpacks<\/li>\n\n\n\n<li>Coolers<\/li>\n\n\n\n<li>Blankets<\/li>\n\n\n\n<li>Organizers<\/li>\n\n\n\n<li>Luggage tags<\/li>\n\n\n\n<li>Passport holders<\/li>\n<\/ul>\n\n\n\n<p>When building your kit, don\u2019t be afraid to get creative. Swag can come in many different forms. Try stickers, candles, socks, and even snacks or bottle openers with your logo.\u00a0<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3deecc-14, .wp-block-kadence-advancedheading.kt-adv-heading_3deecc-14[data-kb-block=\"kb-adv-heading_3deecc-14\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3deecc-14 mark, .wp-block-kadence-advancedheading.kt-adv-heading_3deecc-14[data-kb-block=\"kb-adv-heading_3deecc-14\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_3deecc-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3deecc-14\">What to Consider<\/h2>\n\n\n\n<p>Your swag kit can differ depending on the recipient. The kit you give to your team might differ from the one you send to customers. Think about your target demographic. Younger clients might prefer apparel like hoodies and hats, while older clients might appreciate practical swag like pens and notepads.<\/p>\n\n\n\n<p>Building a kit is your chance to show off your brand\u2019s personality. After all, you\u2019re curating a box of goodies representing what you want people to think about your company. Make your swag box special with a personalized note to a client or your team member\u2019s favorite snacks. The recipient should feel excited to open your swag and proud to rep your company\u2019s brand.<\/p>\n\n\n\n<p>Sending a swag kit to a client shows you care. It\u2019s all about building a lasting relationship. You can use swag to give back or say thank you to a loyal client. Encourage customers to share photos in your swag. This social sharing will build customer retention and create a memory with your brand.&nbsp;<\/p>\n\n\n\n<p>Your swag should be brand appropriate. The products you choose should reflect the values and attitudes of your company. Think about the longevity of your kit. The products should be something people can use, maybe even for years. Investing in quality materials will ensure your swag and its marketing potential last. Know your budget and plan accordingly to create the swag that best represents your company.<\/p>\n\n\n\n<p>A good kit provides something of value to the client. It shouldn\u2019t just be a product that is cool to look at. It should also be useful and functional. How can your swag make life easier and more efficient? Keep your swag out of the junk drawer by knowing what products your clients find helpful. You may be gifting something they wanted to buy anyway. Or, if they already have one of the thing, make it their new favorite. This is where quality counts. Create something you would be proud to own too! If it makes you envious, you\u2019ve won!<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_af27f1-75, .wp-block-kadence-advancedheading.kt-adv-heading_af27f1-75[data-kb-block=\"kb-adv-heading_af27f1-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_af27f1-75 mark, .wp-block-kadence-advancedheading.kt-adv-heading_af27f1-75[data-kb-block=\"kb-adv-heading_af27f1-75\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_af27f1-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_af27f1-75\">Make Your Swag Memorable<\/h2>\n\n\n\n<p>Your swag is an investment in your branding, relationships, and company image. It should be practical, unique to your company, and leave a lasting impression. You want people to remember your business. And great-looking swag will get you noticed.&nbsp;<\/p>\n\n\n\n<p>The world is noisy. Make your swag kit stand out. Lettering Express provides businesses with the products they need to be noticed and remembered. For almost 35 years our family has owned this company, and we have the perfect swag to leave a lasting impression, whether you&#8217;re looking for a custom vehicle wrap, floor decals, new business cards, or a rad jacket embroidered with your logo. <a href=\"\/contact\" data-type=\"URL\" data-id=\"\/contact\">Contact us<\/a> today to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone has a junk drawer, and it&#8217;s probably full of random pens you got for free a decade ago. People love free stuff, but it&#8217;s left to collect dust if it&#8217;s useless. If you want to keep your swag kit out of the junk drawer, you need it to be eye-catching, practical, and unique.\u00a0 What&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5],"tags":[],"taxonomy_info":{"category":[{"value":5,"label":"Promotional Product Ideas"}]},"featured_image_src_large":["https:\/\/letteringexpress.com\/wp-content\/uploads\/2023\/03\/WEBlogPic-swag-kit-1024x575.jpeg",1024,575,true],"author_info":{"display_name":"Content Journey","author_link":"https:\/\/letteringexpress.com\/blog\/author\/content-journey\/"},"comment_info":0,"category_info":[{"term_id":5,"name":"Promotional Product Ideas","slug":"promotional-product-ideas","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":28,"filter":"raw","cat_ID":5,"category_count":28,"category_description":"","cat_name":"Promotional Product Ideas","category_nicename":"promotional-product-ideas","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/posts\/1040"}],"collection":[{"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/comments?post=1040"}],"version-history":[{"count":1,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/posts\/1040\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/posts\/1040\/revisions\/1042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/media\/1041"}],"wp:attachment":[{"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/categories?post=1040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letteringexpress.com\/wp-json\/wp\/v2\/tags?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}