Family-owned for 30 years, Lettering Express understands what it takes to grow your business into a staple that customers can trust. For three decades, small businesses and multinational corporations have relied on us to meet their basic marketing needs. We sell signage, vehicle wraps, custom apparel, promotional items, and more to make your company more visible. Also, don’t be afraid to come to us with personal projects. We love producing work that makes people happy.
Lettering Express has cultivated a passionate staff that nurtures every project through completion. From planning to production to installation, we make sure things get done correctly. Our company culture encourages our staff to not only continue to develop their skills but to also do the things they love. Taking this into account, you can always depend on our experience and friendly customer service.
Lettering Express’ installation team is nationally recognized by all major manufactures: Avery, 3M, WrapItRight, Lowen and Orafol. There’s nuance to working with every kind of material. With our knowledge, we try to bring out the best in every job.
We are located in Oklahoma City and Edmond to better serve our community. Oklahoma has always been our home, and we’ve always felt that’s it’s important to support those who support you. That’s why we do our best to help local businesses, bands, artists, and individuals thrive.
MEET THE INDIVIDUALS WHO HELP BRING YOUR VISIONS TO LIFE.
RIVERS – INSTALLER IN TRAINING
Rivers has been working in commercial lettering literally since birth. Sign-shop lore often references a child of prophecy that will be born near the outset of the 21st century. Is Rivers this child? Even the sages of color changes and vehicle wraps aren’t able to divine the future. Only time will tell what adventures await this boy. Truth be told, Rivers is the youngest member of our production team and a joy to work with.
JILL TRUJILLO – PRESIDENT
Jill possess a keen eye for quality and a love for all things local, which are useful traits for a person helming the front office of a family business that has existed in Oklahoma City since 1988. Jill graduated from the University of Oklahoma before going on to receive her MBA from the University of Central Oklahoma. Once, an online quiz titled “Which Pop Star Are You?” accurately declared she was Taylor Swift. Kanye West, however, would never want to interrupt Jill in the middle of an award acceptance speech. As the kids say, “Real recognize real.” Jill’s dedication to art, fashion and pop culture is only eclipsed by her commitment to Lettering Express’ clientele. Come see for yourself.
CHARLIE TRUJILLO – CEO
Just because you’re recognized by the industry as one of its most trusted installers doesn’t mean you can’t be fun. Charlie brings joy to the world with a heat gun and his rainbow-colored assortment of wrap films. Watch Charlie skateboard to his job. Watch Charlie wrap a vehicle to complete that job. Watch Charlie answer a phone call to accept your next job. Watch Charlie do work and try not to blink as he collects accolades. He’s already Avery Dennison Certified, Arlon WrapItRight Certified, Lowen Certified, 3M Preferred, Knifeless Accredited and the list continues to grow.
MIKE HORTON – GENERAL MANAGER
With 19 years of experience in the sign industry, 12 years of those years working as a graphic designer, Mike has seen this city’s tastes evolve over time. He observed these trends take shape and drafts designs that can last well into your company’s future. Graphics permeates all aspects of Mike’s life. Outside of the office, Mike would prefer to listen to your opinions about commercial art over a cold beverage and greasy meal while a mosaic of different sporting events plays in the background. This is indicative of his calm, relaxed demeanor. Mike lends his calmness to Lettering Express and is the pillar of this company.
JUSTIN LOMBARDI – PRODUCTION MANAGER
Justin combines his passion for service with a receptive ear, meaning customers have a tendency to get exactly what they’re looking for when he’s around. From the quiet Norman Oklahoma countryside, Justin drags the peacefulness of his surroundings to work every day. Some installers panic when dealing with the various challenges that go hand in hand with on-site installations, but that’s not Justin’s style. There’s little terrain that Justin hasn’t braved to get his jobs done.
KATE STORY – SALES/APPAREL
At times soft-spoken, Kate has the tendency to let her designs speak for themselves. Embracing art at an early age, Kate pairs creativity with technique. She combines her knowledge of fine art with a passion for hand lettering. Using a unique blend of skills, Kate lends her lively, human look to all her designs. She’s a breath of fresh air in an era where most apparel companies cut corners with easily-imitated templates. She’s also bilingual, meaning she can properly communicate the phrase “Let’s party!” all the way from Oxford to Mexico City.
CAILTLIN LINDSEY – SALES/APPAREL
Caitlin likes challenges. In the past, when she wasn’t sitting behind a computer running nerdy t-shirt companies, you could find her behind a drum set learning beats for LCG and the X. Maybe it’s the desire to learn new things that brought her to Lettering Express’ apparel department in the first place. Maybe it’s same thing that dictates her free time be spent in the majesty of the outdoors, surrounded by mysterious kitty cats with a camera to capture it all.
BRETT NEWMAN – SALES/DESIGNER
Brett graduated from UCO in 2014 with a degree in graphic design and a minor in illustration. A self-proclaimed optimist with a love of all things girly, Brett finds joy in challenging herself. She carries this attitude into her work. Where other designers see obstacles, Brett sees puzzles that she takes pleasure in unraveling. Outside of work, Brett loves literature, car singing, dancing while cleaning as well as chips and salsa. If she could combine all these things into one, we’re sure she would. After all, she’s a great multitasker.
DAVIS VARGHESE – GRAPHIC DESIGNER
Davis draws in his bed. Davis draws on his days off. It only makes sense that this once would-be accountant would shun a career path littered with numbers to walk into an office that wants him to make art. From Yukon by way of Bahrain in the Middle East, Davis is a one-man band of creativity. Adept in both the drums and guitar, he’s literally that. And if he ever released an album, the odds are high that he’d make the art as well.
JADE BRAUN – SOCIAL MEDIA MANAGER
When it comes to Lettering Express’ social media presence, Jade is our wizard behind the curtain. From her recreational interest in watching Youtube vloggers dissect different yogurt flavors to having academically studied the impact of the Internet on brand awareness, Jade has elevated her understanding of social media’s power. It’s a talent she wields on a daily basis for Lettering Express, highlighting our clients’ creative side while showcasing our company’s ingenuity in the process. Lettering Express’ ingenuity is something she’s been familiar with for a very long time, having grown up around the family business from the time she was a small child until now.
LUIS LEBRON – Vinyl Tech
From a crack in the fabric of reality, Luis left a life of Hyrulian escapades in his virtual past and ventured into our world. Here, he likes making music, designing graphics and producing videos. Maybe one day he’ll return to that place when that world needs its hero again. Until then, we’re glad to have him as our apparel print specialist.
HUNTER UNDERWOOD – VINYL TECH
Hunter hides his face behind an impressively large burrito silently thinking, reminding the world that it’s sometimes the quiet ones that have the loudest thoughts. Though new to Lettering Express, Hunter is studying business at Rose State College and one day hopes to open his own sign shop.
AMANDA FERRELL – VINYL TECH
It’s not often that the heart of a company is also one of its most valuable assets. Amanda couples down-to-Earth country kindness with 15 years of experience in the industry. Quality stripping and wrapping comes easy to her. An all-state softball player in a past life, Amanda is used to carrying her teammates in sports and at her job.
CHRIS HOOD – VINYL TECH
Prior to joining Lettering Express, Chris was a one-man wrapping machine, the best solo show in town. Now surrounded by other talented installers, Chris will finally have free time to explore his other interests, which include skating, playing piano and skating while playing piano. Chris is a talented dude. He could probably do it.
Chris Sjafiroeddin - Graphic Designer
With his breeze-caught hair hovering in the air, Chris can introduce himself without words, and people will simply know him. Chris’ college years were spent culling every bit of design knowledge from UCO, Rose State and Southern New Hampshire University. At that age, he absorbed knowledge like a machine-deceived human savior in a Matrix movie. These days, the real world around him inspires him more than any book, artist or computer. Outside of work, he volunteers his skills to Homiez: a local clothing company with a business model dedicated to helping the homeless.
Alex Bickel - Vinyl Tech
Having arrived at Lettering Express straight out of high school, Alex is your typical 18-year-old. His immediate goals involve finding his own place, meeting new people in Oklahoma City and making money. Within the context of the sign industry, he wants to see how far his skills and ambition can take him. Looking to develop his installation skills for at least the next five years, Alex sees himself eventually behind a design desk in the future.
Studying graphics at Eastern Oklahoma County Technology Center, Alex is hardly a novice. Though young, he’s a hybrid graphic designer/installer that approaches each project with thoughtfulness. Alex flocked to the sign industry because he’s an artist at heart. Immersing himself in art comes naturally to him, and being around commercial art for work was the next logical step.
“As a traditional artist, I have an eye for color and good design,” he said. “I can identify when the design isn't right.”
Alex spends most of his free time getting lost in sketchbook. As long as he has art, he’s mostly content with simple joys.
“The ideal bachelor pad for me would be something small where I can just relax, make some art and get fat off candy,” Alex said.
Alexis Strover - DTG PriNting Specialist
Alexis grew up printing t-shirts in her home for fun, making clothes for her personal use while fostering greater professional ambitions. Acknowledging her passion for apparel, she became Lettering Express’ new direct-to-garment print specialist with ease. Her career has just started, and her new job could possibly segue to designing clothes full-time.
“I like [that] finding ways to make things beautiful [is] my job,” Alexis said. “Helping others bring their ideas to life and making them better than they would've hoped in the first place is just the coolest thing I've ever done.”
As a small child, Alexis would draw her designs on top of blank t-shirts, sometimes flipping t-shirts inside out in order to find extra surfaces for her to scrawl. Graduating from Eastern Oklahoma Technology Center in 2016, Alexis has only refined her skills and tastes. She strives for simple designs that exude beauty but don’t overwhelm.
Even away from work, you can find her drawing in a sketchbook while staring at a lake somewhere in Oklahoma. Away from reality, in a daydream, she’s in art museum with Jason Segel, still honing her craft while taking a fictional stroll through a gallery or two.
Matt Raney - Sales/Designer
As a curiosity-fueled graphic designer, Matt has traveled the United States, assimilating various’ cities’ sense of design and culture. From the quiet of Childress, TX to the bustling chaos of Philadelphia, PA, he’s walked their streets with a tourist’s enthusiasm and a shapeshifter’s mimicry. After a few months practicing in Chicago and a short bus ride back to Oklahoma, he was back to eating Hideaway Pizza, trading in the windy city’s thick deep-dish pies and making himself at home in the heartland without missing a beat. In OKC, he’s eager to share what he’s learned, bringing cutting edge designs to LE and Oklahoma. With cat-like wit, you can always expect clever art from Matt
Larry Dieball - Outside Sales
Larry began his career in the sign industry in 1989. His wealth of knowledge spans decades and multiple positions, giving him the ability to see each project from a variety of perspectives. Being able to see things from different angles makes it easy for Larry to identify what will work for a specific client quickly. As a sales person, he uses his knowledge to guide his customers into making the best decisions for their brands.
“I bring a lot of knowledge of how to use graphics to help a client to grow their business,” Larry said. “A key to that is diplomatically directing them into approaches that will work.”
Though knowledge is important, it’s not the only thing that separates him from other salespeople. Larry possesses a genuine love and concern for his clients
“I have found that persistence and communicating that you care about the customer's interests enables sales success.”
Away from work, you can find Larry enjoying Chinese food with his wife, sailing on Lake Hefner or coaching his grandson’s little league team. Larry’s love for life and people make it easy for customers to work with him.
“The other reward from the industry is the variety of people you meet and connections/friends you develop,” he said.