Free stuff? Always fun.

But smart swag, the kind they’ll actually use all summer long? That’s what builds real brand love. Whether you’re planning a client drop, an event giveaway, or a little something for your VIPs, here’s how to make every item count:

MAKE IT USEFUL

Nobody wants a giveaway that just collects dust.

Think: insulated water bottles that keep drinks cold on scorching days. Lightweight, durable, and branded just right, it’s something they’ll grab again and again, and think of you every time they do.

Try this: HydroSteel Insulated Bottle

Keeps drinks cold for hours and branding on point

Want more options? Think reusable straw kits, sunblock sticks, or even foldable fans that beat the heat.

MAKE IT MEMORABLE

Swag tied to a feel-good moment always hits different.

A beach day, a company picnic, a summer launch party, pair it with a branded tote bag or towel and suddenly, it’s not just promo. It’s part of the memory.

Try this: Yoga totes + beach towels

Simple. Stylish. Summer-ready.

Other ideas? Branded sunglasses, picnic blankets, or even waterproof phone pouches. The more vibe-y, the better.

MAKE IT EXCLUSIVE

Want them to feel like VIPs? Treat them like it.

Limited-run merch kits packed with branded gear feel special, and people love sharing that kind of stuff. It’s the kind of packaging that earns unboxing videos and brand loyalty.

Try this: Custom-curated kits

Start with zip pouches or foldover kits and fill ’em with on-brand swag merch.

You can also go mini: Summer survival kits with lip balm, mints, and SPF, or on-the-go kits with fidget toys and stress balls. Limited runs = major hype.